FontShop's Foresight on Web
It was early in the web's design revolution and FontShop had a strong customer base. The CEO recognized design trends and started focusing efforts on the internet distribution channel. They needed design muscle to execute.
Redesigning for Designers
Till this day, one of my favorite projects was redesigning the FontShop ecommerce website. Under the art direction of Erik Spiekermann and Stephen Coles, I fleshed out the direction in a little over 2 weeks. The new design organized content better and had stronger SEO.
Newsletters for Retention
As a strategy to bring customers back to the site, I designed and coded bi-monthly email newsletters. These campaigns featured different sets of fonts: new trends, spotlighting type designs, and identifying the fonts used in popular designs.
- UI & Print Design: Ecommerce UI Redesign, Email Marketing, Ad Units, Posters & Flyers
- Front End Development: Email CSS & HTML