Thrillcall

  1. The Thrillcall overhaul

    Thrillcall had a strong revenue model, pointing users towards concert ticket vendors for affiliate money. The only problem was the site and brand didn't reflect a positive experience with its visitors.

    Realizing early that UX work would be blocked by not having a clear product vision, I worked to refine the business model in tandem. The customer segments weren't clear, so I used provisional persona strategies to gain buy-in from the founders. Once our target audience was defined, a feature set to serve these people could be prioritized.

  2. Customer, Value, Experience

    Realizing early that UX work would be blocked by not having a clear product vision, I worked to refine the business model in tandem. The customer segments weren't clear, so I used provisional persona strategies to gain buy-in from the founders. Once our target audience was defined, a feature set to serve these people could be prioritized.

  3. Thrillcall Logos: old and new
  4. A Better Identity

    The brand identity also needed some love. Starting with the Logo and tone of voice, I rebranded the product to attract more of our target demographics. I utilized a swiss cross to represent the "aid" Thrillcall provides to concert lovers, contrasting with a stylish rounded san serif as a hint of trendy.

  5. UX EXECUTION

    Once the brand and business model were in place, I had a clear path to executing the user experience. I set a theme of the first iteration to be personalization, as the biggest issue for our users was lack of concerts "for me." One feature for the launch was the onboarding system which captured user's tastes.

  6. UX Strategy for the Onboarding Funnel
  7. Roles:

    • Project Management: Agile Release Management
    • Branding & UI Design: Logo, Style Guide & UI Redesign
    • Front End Development: CSS3 & HTML